Sell more on Amazon.ae and Amazon.sa
What we run on Amazon
Setup and Brand Registry
The foundation everything else sits on.
- Seller Central registration for the UAE and Saudi Arabia
- Brand Registry with your registered or pending trademark
- Category approvals and compliance documents
- Catalogue built with clean variations
Listings in English and Arabic
Built to rank and convert.
- Titles and bullets from real Amazon search terms
- A+ content and a brand Store
- Image sets and videos for hero products
- Review requests through Amazon's own tools
Amazon Ads
Every campaign tied to orders.
- Sponsored Products by product and keyword
- Sponsored Brands for your brand name and range
- Display and video when the base is profitable
- Search terms and bids reviewed every day
FBA and operations
Stock where Amazon wants it.
- FBA, Easy Ship or Self Ship chosen per product
- Inbound shipments planned before Prime Day and White Friday
- Pricing and Buy Box checks
- Account health, cases and policy issues
What you need to sell on Amazon
| Amazon.ae (UAE) | Amazon.sa (Saudi Arabia) | |
|---|---|---|
| Company document | Trade licence | Commercial registration |
| ID | ID of the owner or legal representative | National ID, Iqama, passport or GCC ID |
| Other | Company address, phone and email. VAT registration is not needed to sign up. | Proof of address and a credit card. Individual accounts are for Saudi citizens only. |
Amazon groups the UAE and Saudi Arabia as one Middle East region, so a seller can manage both stores from one Seller Central. Egypt is registered separately. Amazon says a local Saudi entity is not always required to sell on Amazon.sa, but its compliance guide says non resident sellers using FBA in Saudi Arabia must register for VAT with ZATCA.
Fulfilment options
| Option | How it works | Good for |
|---|---|---|
| Fulfilment by Amazon (FBA) | Amazon stores, packs, delivers and handles returns, and your products show as Prime | Most consumer products that sell steadily |
| Easy Ship | You store and pack, an Amazon courier collects and delivers | Slower movers and products you also sell elsewhere |
| Self Ship | You store, pack and deliver yourself | Bulky or specialist items, or sellers with their own delivery |
Brand Registry comes first
Brand Registry is available on Amazon.ae and Amazon.sa. It needs a registered or pending trademark from the trademark office of a country with an Amazon store, and the UAE Ministry of Economy is accepted. It unlocks A+ content, Stores, Sponsored Brands and brand protection, and it is required for Amazon Attribution. Amazon's IP Accelerator can help if you do not have a trademark yet.
Amazon Ads in the Gulf
Sponsored Products, Sponsored Brands and Stores all run on Amazon.ae and Amazon.sa, and Amazon DSP covers both countries for display and video. We start with Sponsored Products on your hero items, protect your brand name with Sponsored Brands, and add display only once the core campaigns are profitable.
Fees and launch offers in November 2026
- Referral fees: 5% to 16% on Amazon.ae and 3% to 16% on Amazon.sa depending on category, with a minimum of AED 1 or SAR 1 per item.
- FBA: fulfilment fees start at AED 7.5 per unit in the UAE and SAR 5.5 per unit in Saudi Arabia, plus monthly storage.
- Professional plan: Amazon is waiving the monthly fee for a limited time.
- Launch offers: a Brand Registry bonus of up to 5% back on early branded sales, ad credit for Sponsored Products, and 30% off referral fees for 60 days for new Saudi sellers until 31 December 2026, with conditions on each.
Sale events to plan for
- Prime Day ran from 24 to 30 June 2026 in the UAE.
- White Friday is Amazon's name for Black Friday in the Middle East and runs in late November.
- The Ramadan sale starts before Ramadan. In 2026 Amazon.ae ran it from 27 January to 14 February.
Quick answers
Want more from Amazon?
Tell us what you sell and where. We will tell you straight what to fix first and what it will take.