Vertical 2: Private traffic

Private traffic that sends buyers where you want them

Private traffic is demand you create outside the marketplaces. We run Meta, TikTok, Snapchat and Google ads and creator content for brands in the UAE and Saudi Arabia, and send that traffic to the place it converts best: your noon or Amazon listing, or your own store.

Why marketplace ads alone stop being enough

Marketplace ads only reach people who are already searching on noon or Amazon. As more sellers bid on the same keywords, clicks get more expensive and you pay more for the same shoppers. Outside traffic reaches people before they search, builds demand for your brand name, and gives you buyers who come back asking for you by name.

Where to send the traffic

DestinationWorks best whenTrade off
Your noon listingThe product already has reviews and ranks on noon, and shoppers want fast delivery from a name they trustYou see orders but not the buyer, and you can not retarget them yourself
Your Amazon listingYou own the brand on Amazon and want outside clicks to lift sales and rankTracking depends on the tools Amazon offers in each country
Your own storeYou want the full margin, the customer data and room for bundles and offersYou run payments, delivery and returns, and visitors usually convert lower than on a marketplace

Most brands use a mix. Hero products with strong reviews go to the marketplace page. Bundles, launches and repeat buyers go to the own store. We decide product by product and move budget to whatever returns more.

Channels we run

Snapchat and TikTok

Where Saudi and younger UAE shoppers spend their scroll time.

  • Short video ads built for each platform
  • Creator style content, not polished TV spots
  • Collection and catalogue ads tied to your products
  • Separate plans for Saudi and UAE audiences

Meta

Instagram and Facebook for reach and retargeting.

  • Catalogue ads for own store products
  • Retargeting visitors who did not buy
  • Lookalike audiences from your buyers
  • Arabic and English creative tested side by side

Google

Catch people who are already searching.

  • Search campaigns on product and brand terms
  • Shopping and Performance Max for own stores
  • YouTube for launches and seasonal pushes
  • Brand terms protected from competitors

Creators and influencers

Real people using your product, in their own words.

  • Creator shortlists by niche, city and audience
  • Content rights so posts can run as ads
  • Licence checks before any paid post goes live
  • Discount codes per creator to track sales

How we measure it

  • Tagged links on every ad, so each click is tied to a channel, campaign and creative.
  • Amazon Attribution for brands in Amazon Brand Registry, which Amazon lists as available in the UAE and Saudi Arabia, and noon's External Ads Tracker, which credits orders to the last outside ad clicked within 14 days.
  • Codes per channel and creator where tracking stops at the marketplace door.
  • One blended view: total sales across noon, Amazon and your store against total ad spend, because that is the number that pays the bills.
Creator licences are checked before anything goes live. Since 1 February 2026 the UAE has required an advertiser permit for anyone posting paid, gifted or unpaid promotions for a brand, and brands must check that the creators they hire hold one. In Saudi Arabia, people who advertise on social media need a Mawthooq licence from the General Authority for Media Regulation.

How we start

Quick call

Fifteen minutes on your products, margins and where you sell today.

Traffic plan

Which products, which channels, where each click lands and the budget to test.

Launch and learn

Campaigns live in about two weeks, with results in your dashboard every day.

Quick answers

Often, yes. Outside traffic builds demand for your brand name, so more shoppers search for you inside the marketplace. We test it on a few hero products first and keep going only if total sales move.
TikTok, YouTube and Snapchat have the widest ad reach in Saudi Arabia, each above 20 million people in DataReportal's Digital 2026 report, with Instagram and Facebook behind them. We split budget by what your buyers actually use and move it as results come in.
Yes. We write the scripts and briefs, produce short form video and statics, and work with creators. You approve everything before it runs.
You do, directly to the platforms, on ad accounts in your company's name. Our fee is separate, so you always see exactly what was spent.

Ready to own your demand?

Tell us what you sell and where. We will tell you straight what to fix first and what it will take.

WhatsAppMessage the team directlyEmailakmal@ihyadigital.com
UAE and Saudi ArabiaSharjah registered, working across the GCC