Marketplace growth

Sell more on noon in the UAE and Saudi Arabia

We run noon accounts for brands in the UAE and Saudi Arabia. That covers seller setup, listings in English and Arabic, Fulfilled by noon stock planning, noon ads and daily account health. noon is a homegrown Gulf marketplace, so it rewards brands that price, list and advertise for local shoppers.

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What we run on noon

Setup and approvals

For brands new to noon.

Seller registration with the right documents
Brand ownership set up so you can run Brand Ads
Category approvals and product compliance
Catalogue upload with HS codes where needed

Listings in English and Arabic

Pages written for how Gulf shoppers search.

Titles and bullets built from noon search terms
Arabic written for buyers, not machine translated
Image sets and size charts that cut returns
Variants grouped so reviews add up

noon ads

Run inside Ad Manager in noon Seller Lab.

Product Ads on keywords, products and categories
Brand Ads once your brand is registered
Display Ads for launches and sale events
Bids and search terms reviewed every day

Stock and operations

So you never run out during a sale.

Fulfilled by noon or Fulfilled by Partner, chosen per product
Stock planning before Yellow Friday, 11.11 and Ramadan
Pricing and offer checks against competitors
Account health, returns and customer questions

What you need to sell on noon

	UAE store	Saudi store
Company document	Trade licence covering trading, selling, manufacturing or ecommerce, valid for at least 15 more days. Service only licences are refused.	Commercial registration covering trading or ecommerce. Freelance certificates are no longer accepted for new sellers.
VAT	UAE VAT certificate, or register as not VAT registered	Saudi VAT number is mandatory
ID	Emirates ID or passport	Saudi ID, Iqama or passport

noon also accepts sellers in Egypt, and it delivers to shoppers in Oman, Qatar and Kuwait, but sellers register in the UAE, Saudi Arabia or Egypt.

Selling to Saudi shoppers from your UAE store

noon runs a UAE to KSA Global Store. Eligible UAE sellers are enrolled automatically, and noon says you need no Saudi trade licence and no Saudi VAT registration, because noon handles the Saudi VAT. You need a live UAE store with stock in Fulfilled by noon or a non bulky Fulfilled by Partner warehouse in the UAE, a 12 digit HS code and country of origin on every product, and Saudi warranty support. Items over 25 kg or 120 cm are excluded, and Saudi customers are refunded rather than offered exchanges.

It is the fastest way to test Saudi demand. Once a product proves itself, a Saudi store of your own usually gives you better delivery times and more control.

Fulfilled by noon or Fulfilled by Partner?

Model	How it works	Good for
Fulfilled by noon (FBN)	noon stores your stock, packs, delivers and handles returns	Fast moving products where delivery speed wins the sale
DirectShip	You hold and pack the stock, noon collects and delivers	Slower movers, large catalogues and products you also sell elsewhere
DirectShip Express	Selected sellers who can meet next day or two day promises get the Express badge	Sellers with their own warehouse and a strong operations team
Bulky DirectShip and Direct Delivery	Options for large items and sellers who deliver themselves	Furniture, appliances and other bulky goods

How noon ads work

noon ads run through Ad Manager in noon Seller Lab. Product Ads are pay per click and can target keywords, products or categories, or run automatically. Brand Ads are open to brand owners and authorised representatives, and Display Ads put your products in front of shoppers across the site. Sellers who start using Ad Manager from 1 October 2026 can join noon's Seller Accelerator Program, which gives ad credits and cashback in the first months.

Plan around noon's sale calendar

Yellow Friday is noon's biggest sale of the year. In 2025 it ran from 20 to 30 November.
11.11 runs in early November, just before Yellow Friday.
The Ramadan sale starts before Ramadan. In 2026 it ran in late January and ended on 2 February.
We lock stock, prices and ad budgets weeks ahead, because the sellers who run out of stock on day two lose the rest of the event.

What noon charges

noon takes a referral fee on each sale, set by category as a percentage of the price before VAT. In the UAE, Fulfilled by Partner rates run from 4% to 27% depending on category, with a minimum of AED 1 per item, under a structure that took effect on 10 September 2026. Fulfilment fees depend on size and weight and differ by country. We model the margin on every product before it goes live, so you know what each sale is worth after fees and ads.

Who does the regulated work. Ihya Commerce is a marketplace management and marketing team. Company licensing, VAT registration, customs clearance and product approvals are handled by you or by licensed partners we bring in. We coordinate the steps that affect your listings and keep the plan moving.

Sources

Quick answers

Yes, through noon's UAE to KSA Global Store. Eligible UAE sellers are enrolled automatically and noon says no Saudi trade licence or Saudi VAT registration is needed. There are limits on size and weight, and you must support warranties in Saudi Arabia.

For fast moving products, usually yes, because delivery speed wins sales and noon handles returns. For slower or bulky products, Fulfilled by Partner often costs less. We choose product by product.

Ads that show your brand and several products together. They are open to brand owners and authorised representatives, so we set up your brand ownership first.

Once documents are approved, a focused first catalogue can be live within a few weeks. Category approvals and product compliance are what usually take longest.

Want more from noon?

Tell us what you sell and where. We will tell you straight what to fix first and what it will take.

WhatsAppMessage the team directly Emailakmal@ihyadigital.com

UAE and Saudi ArabiaSharjah registered, working across the GCC