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Private traffic

Outside traffic to your noon and Amazon listings

We run ads outside noon and Amazon that send shoppers straight to your listings. Meta, TikTok, Snapchat and Google campaigns and creator content point at your best products, and we measure the results with Amazon Attribution and noon's External Ads Tracker, so you can see which ads turned into orders.
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Why send outside traffic to a marketplace listing

  • Shoppers already trust the platform. Payment, delivery and returns are familiar, so a click from your ad turns into an order more easily than on a store they have never visited.
  • Every extra order builds your listing. Sales history and reviews matter on both noon and Amazon, and outside traffic adds to both.
  • You reach people before they search. Shoppers who see your brand on Snapchat or Instagram come to the marketplace already looking for you by name, instead of comparing you with ten cheaper options.

How tracking works on each platform

PlatformTracking toolWhat you see
Amazon.ae and Amazon.saAmazon Attribution, for professional sellers in Brand Registry and for vendorsClicks, product page views, add to carts and sales for each outside campaign
noon UAE and KSAExternal Ads Tracker in noon Seller LabSessions, orders and revenue per tracking link, credited to the last outside ad clicked within 14 days
Any destinationTagged links, discount codes and creator codesWhich channel, campaign, creative and creator drove the visit

Amazon lists the UAE and Saudi Arabia as eligible for Amazon Attribution. We confirm it is switched on in your ad console during setup, and if it is not, we fall back to tagged links and codes until it is.

What we run

Product selection

Not every product deserves outside traffic.

  • Hero products with reviews, stock and margin
  • Price checked against the competition first
  • Listing fixed before any money is spent
  • Separate plans for the UAE and Saudi Arabia

Campaigns

Built per channel, not copied across.

  • Snapchat and TikTok video for reach
  • Instagram and Facebook for retargeting
  • Google Search on brand and product terms
  • Creator posts licensed to run as ads

Creative

Made for a thumb, not a TV.

  • Short videos with the product in use
  • Arabic and English versions tested side by side
  • Offers and codes timed to sale events
  • Fresh variations every few weeks

Measurement

Spend judged on orders, not likes.

  • Attribution links set up per campaign
  • Creator and channel codes
  • Weekly view of cost per order by channel
  • Budget moved to what is selling

When it does not work

Outside traffic will not rescue a weak listing. If a product has few reviews, thin images or a price far above similar items, the clicks land and leave. We fix the listing and the price first, then switch on traffic, and we stop any campaign that is not adding to total sales.

Creator licences are checked before anything goes live. The UAE requires an advertiser permit for anyone posting promotions for a brand, and Saudi Arabia requires a Mawthooq licence for people who advertise on social media.

How we start

Quick call

Your products, margins, reviews and where you sell today.

Tracking setup

Amazon Attribution, noon tracking links and codes in place before the first ad runs.

Test and scale

A small test on a few hero products, then more budget behind what sells.

Sources

  1. Amazon Ads: Amazon Attribution
  2. noon Partners: understanding the External Ads Tracker (Apr 2026)
  3. Gulf News: UAE advertiser permit now mandatory (Feb 2026)
  4. Saudipedia: what is the Mawthooq licence

Keep reading

Vertical 2: Private traffic

Private traffic that sends buyers where you want them

See details →Marketplace growth

Sell more on Amazon.ae and Amazon.sa

See details →Guide: Private traffic

How to send outside traffic to your noon and Amazon listings

See details →

Quick answers

Neither platform publishes its ranking formula. Sales history and reviews matter on both, and outside traffic adds to both. We judge the work on total sales, not on rank alone.
For Amazon Attribution, yes. Amazon opens it to professional sellers enrolled in Brand Registry and to vendors. Without it we can still run traffic and track it with tagged links and codes, but you see less of the path from click to order.
Yes. noon's External Ads Tracker creates a tracking link for each campaign and reports sessions, orders and revenue for it, so any channel that can carry a link can be measured.
Enough to get a clear read on a few products in one country for a few weeks. We size it on the call from your margins and price points, and you pay the platforms directly.

Want more buyers landing on your listings?

Tell us what you sell and where. We will tell you straight what to fix first and what it will take.

WhatsAppMessage the team directlyEmailakmal@ihyadigital.com
UAE and Saudi ArabiaSharjah registered, working across the GCC