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For logistics software and freight tech

Marketing for logistics software and freight tech companies

Ihya runs go to market and demand generation for logistics software companies. TMS, WMS, visibility, customs and freight tech teams get a dedicated team for positioning, content, outbound and paid, with pipeline reported in your CRM. We already know how forwarders and shippers evaluate software, because we work inside that world. Retainers start at $2,500 per month.
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Already trusted by SFL Tech and Tech Cargo Hub

Why logistics software is hard to market

Your buyer runs operations, hates risk and has been burned by software before.

01

A buyer who fears switching

Forwarders run on systems they have used for years. Free trials and feature lists do not move an ops director who has lived through a failed migration.

02

Messaging written for investors

Platform, AI and end to end. The ops manager only wants to know if it cuts quote time or ends the status calls.

03

Long cycles with no visibility

Deals take months and involve ops, IT and finance. Without tracked touchpoints, nobody can prove which campaigns created pipeline.

What your dedicated team runs

Positioning, demand and proof, pointed at qualified pipeline.

Positioning and messaging

Say what you do in the words forwarders use.

  • Category and competitor positioning
  • Messaging tested on real buyer calls
  • Website rebuilt around use cases and outcomes
  • Sales decks and demo narratives

Demand generation

Pipeline from the right accounts, not random signups.

  • Account based outbound to forwarders and shippers
  • LinkedIn campaigns aimed at ops and IT leaders
  • Paid search on switching and comparison intent
  • Webinars and events built around the freight calendar

Content that sells the switch

Answer the questions that stall deals.

  • Migration and integration guides
  • ROI and payback content with real numbers
  • Comparison pages buyers and AI assistants cite
  • Case studies written around operator outcomes

Pipeline you can see

Every touchpoint tracked from first click to signed deal.

  • CRM and attribution set up properly
  • Lead scoring tuned to your ideal customer
  • Live dashboards from month one
  • Monthly reviews tied to pipeline, not traffic

How it works

From first call to live work in about two weeks, not months.

1

Quick call

Fifteen minutes on your product, your best customers and where pipeline is stuck.

2

The plan

Positioning, target accounts and channels, with the pipeline each one should produce.

3

We get to work

Your team goes live within about two weeks, with tracking in place from day one.

One team. A price that makes sense.

Simple monthly plans. Zero overhead. Every plan starts with a call.

Launch

$2,500/mo
Monthly billing, cancel with notice

For teams testing one channel. One focus: marketing, development or AI, with a dedicated point of contact and monthly reporting.

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Growth

Most picked
$4,000/mo
Monthly billing, cancel with notice

The full engine for serious teams. Marketing and development together, a dedicated team, one AI agent set up and live, reviews every two weeks.

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Scale

Custom
Full capacity, every channel

Marketing, development and AI agents with priority delivery, quarterly strategy sessions and multiple active projects.

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Real work, in your world

We have already built and grown for freight tech and logistics.

What we did: built their website, customer portals and the systems behind them, and run the creatives that bring in leads.

Ihya built our website, our portals and the systems behind them, and they run the creatives that bring our leads in. It feels like having our own marketing and tech team, one that already understands freight.
IK
Imran Kabeer
Head of Marketing, SFL Tech

What we did: lead generation for their warehousing services, with every enquiry linked straight into their CRM.

We needed more enquiries for our warehousing services. Ihya set up the lead generation and connected it to our CRM, so every lead is captured and followed up. For the first time we can actually see our pipeline.
FJ
Fawaaz Jishty
General Manager, Tech Cargo Hub

Straight answers

The questions we hear most from teams like yours.

Logistics buyers are operators who remember failed implementations. They buy on proof, integrations and references from companies like them. Marketing has to remove switching risk, not just list features.
Yes. We work with freight tech and logistics software teams, and we already speak CargoWise, TMS and forwarding operations, so there is no ramp up explaining your market.
Yes. We build target lists by region, size and current system, then run coordinated outbound, LinkedIn and paid touches to those accounts, with every touch tracked in your CRM.
Outbound and paid campaigns usually produce first meetings within four to six weeks. Content and SEO compound over three to six months, and we report each separately.
Retainers start at $2,500 per month for one focus area. Growth at $4,000 per month covers marketing and development together with a dedicated team.

Read before you call

Free guides from the same team, no email gate.

CargoWise ecosystem

The CargoWise partner growth playbook

A growth playbook for CargoWise service partners: positioning that separates you from identical looking partners, where implementation leads actually come from, and how to productise expertise into recurring revenue.

Read the guide →Buying

How to choose a marketing agency for a logistics company

How to choose a marketing agency for a freight forwarder or logistics company: ten questions to ask, red flags to avoid, what it should cost and how to judge the first 90 days.

Read the guide →LinkedIn

LinkedIn for freight forwarders: a practical playbook

How freight forwarders win business on LinkedIn: personal profiles over company pages, what to post each week, how to prospect shippers without spamming, and what to measure.

Read the guide →

Your product is ready for more pipeline. Is your marketing?

Book a fifteen minute call. We will tell you straight if we can help, and how fast.

Book a 15 minute call