Guides for logistics and freight tech growth
How much should a freight forwarder spend on marketing?
Benchmarks by company size, where the first dollars go, and the mistakes that burn budgets.
Read the guide →Lead generationHow freight forwarders actually get leads
The lead channels that actually work for freight forwarders, ranked by speed to results: referral activation, outbound, paid search, SEO and partnerships, plus the follow up discipline that decides who wins the booking.
Read the guide →CargoWise ecosystemThe CargoWise partner growth playbook
A growth playbook for CargoWise service partners: positioning that separates you from identical looking partners, where implementation leads actually come from, and how to productise expertise into recurring revenue.
Read the guide →AI and automationAI in freight forwarding: what actually works in 2026
A practical guide to AI in freight forwarding: the use cases with real payback in 2026, quote handling, WhatsApp updates, lead follow up and document extraction, what to avoid, and how to start without a big budget.
Read the guide →WebsitesThe logistics website checklist: 21 things that win enquiries
The 21 point checklist for logistics and freight forwarder websites that convert: trust signals, quote forms, response time promises, lane and service pages, speed and schema.
Read the guide →AutomationWhatsApp automation for logistics companies
How logistics companies use WhatsApp Business API automation: shipment updates, quote intake and lead follow up linked to CargoWise and CRMs.
Read the guide →SEO and AEOSEO for freight forwarders: a practical guide
A practical SEO guide for freight forwarders: the three keyword types that matter, lane and service page structure, Google Business Profile, content that earns AI citations, and how to measure enquiries instead of rankings.
Read the guide →OutboundCold email for freight forwarders: templates that get replies
Cold email templates for freight forwarders, with the rules that get replies from shippers: narrow lists, one lane per campaign, short emails and a small ask.
Read the guide →BuyingHow to choose a marketing agency for a logistics company
How to choose a marketing agency for a freight forwarder or logistics company: ten questions to ask, red flags to avoid, what it should cost and how to judge the first 90 days.
Read the guide →LinkedInLinkedIn for freight forwarders: a practical playbook
How freight forwarders win business on LinkedIn: personal profiles over company pages, what to post each week, how to prospect shippers without spamming, and what to measure.
Read the guide →Sales systemsCRM for freight forwarders: what to track and which to choose
A practical guide to CRM for freight forwarders: what to track from enquiry to booking, how CargoWise fits, and when HubSpot, Salesforce or your TMS's own CRM features make sense.
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